May 31, 2025
Lumber Strada
Lumber Strada is a furniture brand developed with a focus on clean design, material honesty, and everyday functionality.
Industry
Furniture & Home Lifestyle
Scope of work
Brand & Motion Design
Duration
2 months
Challange
Building distinction from the ground up
The brand needed an identity that could clearly communicate its design sensibility, material honesty, and long-term intent without relying on trends or excess ornamentation.
Goal
Create a brand with presence
One that could support the product without overpowering it—establishing a visual system that works across touchpoints while giving Lumber Strada a recognisable, ownable presence in a crowded market.
Solution
Designed with intent, carried through collaboration
The brand identity for Lumber Strada was developed in collaboration with Premier Bloc, who led the core design and visual system for the brand. Social Brick supported the identity by translating this foundation into motion—handling video direction and execution to ensure the brand’s visual language remained consistent across static and dynamic formats.
